YEARS OF EXPERIENCE
VISION & STRATEGY
UX Design ● Blockchain ● Report Design
UX design of WHT blockchain platform
Enabling trust between industry and government via UX design of blockchain platform for streamlined global dividend events
Results: A successful global demo of the ZKP technology and moving into commercial production as of 2024
EY TAX LAB 2021
UX Research ● UX Design ● Mobile Design
UX design of interactive map native app
Improving visitor navigation and increasing educational engagement at a research-based nature preserve in NJ
Results: 14,000 users in 2023 with 80-150 new downloads per day in Summer; Reduced over-reliance on staff to provide directions and reduced printing of paper maps
DUKE FARMS 2019
UX Research ● Data Storytelling ● Blockchain
Usability research of Personal EHR app
Heuristic evaluation and usability testing of Medilinker, an app that manages personal electronic health records via blockchain
Results: Rich usability advice was provided to the R&D team at Dell Medical along with the other student evaluations.
DELL MEDICAL 2021
AI Research ● UX Research ● UX Design
Pilot study on emotion AI in video interviews
Emotion-AI during mock interviews, visualizations of the AI analysis, and what participants have to say about it
Results: Generated insights on study design, attitudes toward facial analysis AI, and preferences on feedback formats
ACADEMIC RESEARCH 2023
"She possesses a sharp eye for design. Her efforts brought clarity and elegance to the applications she worked on."
– John Christiana, Global User Experience Design Director, Financial Services Organization at EY
"I have been consistently impressed by both her design skills and her professionalism and commitment to our organization."
– Cynthia Morales, Lead Product Visual Designer at Ascension (formerly Manager of Creative Services at Texas Hospitals Association)
"Vanessa absolutely knocked it out of the park. She not only developed excellent designs, she contributed thoughtful and rich usability advice."
– Marc DeLegge, Founder/Lead Developer, Samadhi Games