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About me

Austin, Texas born and raised • 20 years experience in creative & design • Passionate about interdisciplinary approaches

Value-Sensitive Design • Ethical AI for Innovation • Digital Transformation • Blockchain • Accessible & Inclusive UX • Sustainability • Health Tech

Earn Master's Degree (May '24) • AI/Social Impact Design Work • Fill Passport • Conduct Independent Research in ACI • Get Published


I assess the evolving relationships between people and information systems to innovate effective digital and physical experiences while aligning with business objectives. My goal is to address socio-technical challenges through ethical frameworks, robust data, and an informed UX strategy that empowers people by design from day zero.


Since 2003, I've navigated various creative landscapes, from small shops, agencies and startups to a global firm and non-profits. I earned a BFA in Communication Design with a minor in Anthropology from Texas State University in 2010. Currently, I am pursuing an MS in Information Studies with a focus on human-computer interaction and ethical AI at The University of Texas at Austin. As I shifted from graphic design to user experience design, I realized the importance of ethical user-centric design decisions. I also recognized the challenge of harmonizing societal interests, technology, and business demands.


Austin has been home for most of my life, with a life-changing 3.5 year stint in NYC up to the pandemic. I cherish global travel, seeking cultural experiences, wildlife encounters, and stunning landscapes. Adventures include backpacking across Europe in 2016, London in 2018, Kauai (Hawaii) eco-adventure in 2021 and a 6-day hiking pilgrimage across Galicia in 2022. I love great storytelling through animated, sci-fi and period films. I recently finished Be Useful: Seven Tools for Life by Arnold Schwarzenegger; The Sounds of Life by Karen Bakker; and Atlas of the Heart by Brene Brown. I'm currently reading Start with Why by Simon Sinek; Demystifying Disability by Emily Ladau; and Product Management's Sacred Seven: The Skills Required to be a World-Class PM by Mehta, Detroja and Agashe. 

Soft skills










Soft Skills


Lab Operations Strategy & Human-AI Interaction Researcher, HAI Lab (2023 - 2024)
  • Spearheading lab operations strategy (Feb 2024 - Present)

  • Research activities related to AI toolkits, equity in AI, and legal AI  (May 2023 - Jan 2024)

Climate Science UX & Data Storytelling, UT City & Climate CoLab (2023 - 2024)
  • Design of Austin Future Climate Report and accessible data portal (Jan 2023 - Aug 2023)

  • Design of Community Heat-mapping Handbook (Feb 2024 - Present)

Lead UX Designer, Evernorth (2022 - 2022)
  • UX research methodology for healthcare insurance provider's data and analytics platform (July - Oct)

Senior UX Designer, EY Tax Lab (2019 - 2022)
  • ESG risk management multi-party platform concept, forced labor use case (Dec 2021 - June 2022)

  • E-Invoicing platform concept (Sept 2021 - Nov 2021)

  • TaxGrid multi-party platform concept and demo report (Nov 2019 - August 2021)

  • Global Trade Origin multi-party platform concept (Nov 2019 - Dec 2021)

Independent / Contract / Pro-Bono Designer (2015-2021)
  • UX designer for blockchain applications in free trade and cross-border investments, NYC/Remote (Nov 2019 - June 2021)

  • Senior Graphic Designer (temp leader) in lean marketing team for financial services firm, NYC (Aug 2019 - Oct 2019)

  • UX Designer for Duke Farms App, NJ (Oct 2018 - June 2019)

  • UX design contributor for programmable venue playlist management application, NYC (Feb 2018)

  • UX research and strategy contributor for prayer app, NYC (Feb 2018)

  • UX architect of custom CMS for song competition app, NYC (Jan 2018 - Feb 2018)

  • Creative Director for a start-up PR agency, Remote (2017 - 2018)

  • Volunteer UX Consultant at NYU Steinhardt EdTech Accelerator Program, NYC (Oct 2017 - Dec 2017)

  • Designer at Texas Hospitals Association, Remote (2017 - 2019)

  • Designer at Catch 24 Advertising & Design, NYC (2016 - 2017)

  • UX Team and Creative Team contributor at NetSpend, Austin (2015 - 2016)

  • UX Research and Brand Design for dLogit, ATX Health Hackathon Participant, Austin (Sept 2015 - Oct 2015)

  • Volunteer Co-Designer of Civic Tech Project Planning Canvas for Open Austin's Civic Hackathon, Austin (March 2015)

Roles After Graduation (2011-2015)

  • Graphic Designer at The Automotive Advertising Agency, Austin (Dec 2014 - Feb 2015)

  • Volunteer Graphic Designer at Rainforest Partnership, Austin (May 2013 - March 2014)

  • Graphic Designer and Marketing Coordinator at KLD Energy Technologies, Austin (May 2013 - Oct 2014)

  • Studio Artist at GSD&M for pitch season, Austin (Sept 2012 - Nov 2012)

  • Intern at San Antonio Magazine, San Antonio (Feb 2012 - Apr 2012)

  • Web Production Artist at Parscale Media, San Antonio (Apr 2011 - June 2011)

First Creative Roles (2003-2010)

  • Intern at Janke Design (environmental graphic design agency), Austin (Feb 2010 - Apr 2010)

  • Intern at Murillo Design (brand design agency), San Antonio (Feb 2010 - Apr 2010)

  • Graphic Design Intern at Keep Austin Beautiful (non-profit), Austin (May 2009 - Aug 2009)

  • Student Graphic Designer at LBJSC Marketing Department at TXST University, San Marcos (May 2009 - Aug 2010)

  • Retouch Artist, Graphic Designer and Set Designer at David Neuse Photography, Austin (Aug 2003 - Dec 2008)

Domain knowledge

Research Methods

Competitive Research

Observational Research

Survey Design

1x1 Interviews

Usability Studies

Heuristic Evaluation

Cognitive Walkthroughs

Card Sorting

RITE Method

SUS Questionnaire

IRB Human Subjects Research

Project Management

Team Coordination


Project Management Tools

Roadmaps & Timelines

Resource Management

Information Science

Subject Analysis

Classification Systems

Schema Design

Controlled Vocabularies

Data Collection & Analysis

Data Storytelling



Information Seeking

AI Research & Practice

Human-AI Interaction / UX 

AI in Hiring & the Disabled

AI Governance

Responsible AI Operations

AI Tools in UX Workflow

Ethical Perspectives of AI

Ethical AI Toolkits


Navigation Structure

Content Strategy

Mood Boards

Usability Design

User Interface Design

Design Systems

Brand Strategy & Guidelines

Data Visualizations

Graphic Semiotics

Accessible Design


UX for Blockchain

ZKP User Flows

Data Confidentiality & Privacy

Status Indicators for Tokens

UI for Smart Contracts

Distributed Ledger Platforms

Plain Language Copywriting

Domain Skills
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