Duke Farms mobile app

Duke Farms, Samadhi Games, 2018-2019

Duke Farms, a 1,000+ acre nature and research preserve in New Jersey, receives 240,000 visitors each year. The expansive property lacks clear wayfinding signage and there is a lot happening on any given day. I worked with a small team to create an app to help visitors navigate the property and easily stay informed of events and educational offerings.

Keywords: Mobile App ● Nature Preserve ● Way-finding ● EdTech

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Context

A few key points

Project overview

I worked with the developer and the product owner to design and build a mobile app that could help visitors navigate the 1,000+ acre property, stay up to date on events and activities, and provide easier access to educational information about the sites. To keep cost and time down, the app would be based on the core infrastructure of The Highline app, a previous app built by the developer.

Stakeholders

Stakeholders included the product owner (the programs manager at Duke Farms), other leadership at the organization, Duke Farms visitors and patrons, the developer, and myself.

The team

William Wilson, Product Owner

Marc DeLegge, Developer

Vanessa Sanchez, UX Designer

Necessity

Duke Farms, a 1,000+ acre nature and research preserve in New Jersey, needed an app that would help their 240,000 yearly visitors navigate the property and easily stay informed of events and educational offerings. The app needed to be available on iOS and Android platforms within 8 months of the initial inquiry, and 5 months after project kick-off.

My role

As the UX designer, I conducted observational research and gathered requirements from business stakeholders. I led information architecture, UI design, and content gathering for the app and app store.

Skills used

1x1 Interviews

Observational Research

Information Architecture

UX Strategy

UI Design

Asset Creation

Sketch + InVision

VANESSA SANCHEZ